MySimpleLead Privacy Policy
Effective Date: June 1, 2025
Last Updated: June 1, 2025
Thank you for trusting NocheLabs, LLC ("NocheLabs," "we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit or use MySimpleLead.com and any related services (collectively, the "Service"). Capitalized terms not defined here have the meanings given in our Terms of Service.
1. Scope & Applicability
- This Policy applies to users located in the United States and Canada.
- We do not target or knowingly process personal data of residents of the European Economic Area or United Kingdom.
- The Service is intended exclusively for users 18 years and older.
2. Information We Collect
| Category | Examples | Collected When |
|---|---|---|
| Account Information | Name, business name, email, phone number, user-created notes, custom fields | You sign up, complete profile, or use in-app forms |
| Billing & Subscription | Last four digits of card, card type, billing ZIP (full card details handled directly by Stripe) | You subscribe or update payment method |
| Usage Data | IP address, browser/device type, pages visited, timestamps, feature interactions | Automatically via cookies, log files, and Google Analytics |
| Cookies & Similar Tech | Session ID, authentication token, Google Analytics cookie (_ga) | When you visit our site/app |
| Communications | Email content, support tickets, voicemail or call recordings (VoIP) | When you contact support or opt-in to marketing emails |
3. How We Use Your Information
- Provide, operate, and maintain the Service
- Process payments and manage subscriptions
- Send transactional messages (e.g., invoices, security alerts)
- Deliver product updates, newsletters, and limited promotional emails (opt-out any time)
- Monitor, analyze, and improve platform performance and security
- Detect and prevent fraud or misuse
- Comply with legal obligations and enforce our Terms of Service
4. Legal Bases (U.S. & Canada)
We process personal information:
- with your consent (e.g., marketing emails),
- to perform a contract (provide the Service),
- to comply with law (tax, accounting, consumer-protection), and
- for legitimate business interests (improving, securing, and growing our product) that do not outweigh your privacy rights.
5. How We Share Information
| Recipient | Purpose | Safeguards |
|---|---|---|
| AWS / Hetzner (hosting) | Application hosting, data storage | Data encrypted in transit; U.S. data centers only |
| Stripe | Payment processing & recurring billing | PCI-DSS Level 1 certified; we never see full card numbers |
| SendGrid | Transactional & marketing email delivery | Data processed under confidentiality & security terms |
| Google Analytics | Site analytics & performance metrics | IP anonymization where supported |
| VoIP Provider | Customer-support call routing & recordings | Access restricted to authorized staff |
We do not sell or share personal information for monetary consideration.
We may disclose data if required by law, to protect rights/safety, or in connection with a merger, acquisition, or asset sale (with user notice).
6. Cookies & Tracking Technologies
We use:
- Essential cookies – session management, authentication
- Analytics cookies – Google Analytics for aggregated usage metrics
You can disable cookies via browser settings; however, the Service may not function properly.
Do-Not-Track: We currently do not respond to DNT signals.
7. Marketing Communications
We send product news and newsletters to opted-in users. You may unsubscribe anytime via the link in the email or by contacting Support@MySimpleLead.com.
8. Data Retention
- Active Accounts: We retain data for as long as your subscription remains active.
- Cancelled Accounts: Data is retained until you email a deletion request or as required for legal/financial records.
- Backups: Encrypted backups are overwritten on a rolling 30-day cycle.
9. Your Privacy Rights
9.1 California (CCPA/CPRA)
California residents may:
- Request to know categories or specific pieces of personal information we hold.
- Request deletion of personal information (subject to exceptions).
- Request correction of inaccurate data.
- Request information about disclosures for business purposes.
- Opt-out of "sale" or "sharing" of personal information (we do not sell).
Submit requests: Support@MySimpleLead.com. We will verify your identity and respond within 45 days.
9.2 Nevada (NRS 603A)
Nevada residents may submit a verified request to opt out of future sales of covered information (we do not sell).
9.3 Canada (PIPEDA)
Canadian users have the right to access and correct personal information and to challenge our compliance. Contact Support@MySimpleLead.com and we will respond within 30 days.
10. Security
- All data travels via HTTPS/TLS 1.2+
- Encryption at rest for databases and backups
- Role-based access controls and MFA for administrative accounts
- Regular patching, vulnerability scanning, and least-privilege principles
No method of transmission or storage is 100% secure; therefore, we cannot guarantee absolute security.
11. International Transfers
All application servers and primary backups are located in the United States. We do not transfer personal data outside the U.S.
12. Children's Privacy
The Service is not directed to or intended for anyone under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided data, contact us and we will delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised "Last Updated" date. Continued use of the Service after changes signifies acceptance.
14. Contact Us
For privacy inquiries, access/deletion requests, or questions:
Email: Support@MySimpleLead.com
Subject line: Privacy Request – MySimpleLead
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